“Till you stop” cake decoration was designed for the exhibition ‘Design Criminals or A new joy into the world’ – a cooperation of MAK and departure, curated by Sam Jacob. Various designers and architects were invited to continue the Viennese tradition of discourse on ‘Ornament and Crime’ and were asked to react to Design activities such as tattooing, hair dressing, or arranging flower, which usually happen outside design discourses.
‘Till you stop’ – cake decoration deals with a cake decoration method that allows the costumer/visitor to decide how much decoration is applied onto their cake. A simple machine decorates the cake with lines (similar to a Spirograph) and continuously decorates until the costumer/visitor decides to stop the decoration process. Then in a second process sugar pearls are dropped onto the glazing. The decor is continuously changing and the costumer/visitor decides whether he prefers a simple ornament or a more complex one.
When is the right time to stop?
Documentation of the exhibition Your chance encounter, 2009-10 21st Century Museum of Contemporary Art, Kanazawa. Director of photography: Mads Jørgensen. Editing: Thilo Frank / Studio Olafur Eliasson
Olafur Eliasson
CHANEL invited Universal Everything to create a series of video artworks, in response to the 5 codes of Mademoiselle Chanel; Black & White / Pearls / Diamond Padding / Camellia / Art Deco.
Credits:
Creative Direction – Matt Pyke
Animation – Thomas Eberwein for Universal Everything
Commissioned by Chanel Hong Kong
